Design of Baby Wipes

Baby wipes are designed to be durable enough for heavy duty cleaning tasks, yet still be disposable. The fabric used for the cloths is chosen on the basis of durability, cost, and absorbency. This fabric is then saturated with a cleansing solution designed to be mild yet effective.

Packaging is also an important design component and several patents have been granted for containers made specifically for pre-moistened towelettes. These packages are designed to easily dispense single sheets while keeping the towelettes moist until ready for use. Thermo-formed plastic tubs are most commonly used to package wipes in different amounts ranging from a few dozen to several hundred.

Marketers are continually designing new styles, sizes, and fornulations of baby wipes. Large-pack refills and attractive graphic labels are some of the recent innovations in the category. Some products even have character outlines imprinted on the actual wipe. In Canada, premium quality wipes are marketed as having the advantages of being thicker, more absorbent, greater stretchability, hypo-allergenic, alcohol-free, pH-balanced, and/or unscented. Another factor that has impacted baby wipe design is the trend toward natural products. Marketers routinely add a variety of natural ingredients, such as aloe vera and oatmeal, to increase the consumer appeal of their products.

This article comes from madehow edit released